One of the photos used in the study, (with the faces in focus) which worked out that the men in red are seen as more attractive by women
I'm sure you've heard the song "Lady in Red" by Chris de Burgh, but did you know that women actually prefer a man in red? According to a new study done at the University of Rochester, women are more attracted to a man dressed in red than in any other color. For the report, which was published in the Journal of Experimental Psychology: General, researchers showed young women photographs of men.
Some of the photographs had the men dressed in red clothing or featured against a red background. In other photographs there was no red present. More and more, the women were attracted to the men dressed in red or against the red background. What is so interesting about this study is that the women were from England, Germany, USA, and China. No matter where they were from, the results were consistently the same, women preferred a man in red.
This study shows how color affects us both consciously and unconsciously. The color of shirt or a pair of pants can attract or repel an individual, just as the color of a wall or a whole room can do so. When choosing color for your space it is important to be mindful of how the color makes you feel – what memories, emotions, thoughts does it invoke? Just as you may be more attracted to a sweater based on its color, you will be more attracted to a certain shade of paint.
Read more about the study here.